"Helping People to Make Difference"
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- Integrity: Being honest and honorable; having strong moral principles.
- Respect: Acknowledging, recognizing and appreciating each person’s qualities, respect for all.
- Accountability and Transparency: Ensuring information can be easily accessed and understood by everyone; nothing kept secret or hidden.
- Teamwork
- Equality: Treating everyone equally with no regard for sex, caste, religion, or ethnic group.
- Compassion to poor and marginalized People: Priority will be given while selecting community or participants to the poor and marginalized people.
- Inquisitive to livestock development: Kindness, Care and Management, conduct and animal welfare.